DC16, a collective of trade unions across Northern California and Nevada, wanted a new website for their members. The site needed not only to provide vital resources for their members, but also to attract new members to the finishing trades and give a comprehensive overview answering “why go union?” for potential building developers.
OUR WORK | Workforce Transformation
Motivating the pursuit of excellence
- Increase Efficiency
- DC16 Union
- The Ask
- Build pride and utility
Increase Efficiency
Highlights:
- Content Strategy
- Information Architecture
- Multiple Audience Journeys
- Resource Library
- Responsive Design
- Increase Efficiency
- DC16 Union
- The Challenge
- Create Unity
Members within the five different trade disciplines needed to access their discrete resources while the DC16 organization needed a platform to speak to the members as a whole.
Union members are almost all fiercely proud of their local, but have little loyalty to the larger “council” group to which their local union belongs. This is a problem because this is the entity that collects their dues and negotiates on their behalf, both between the contractor and the political side. If there isn’t enough trust in the collective, dissent and unhappiness can grow.
- Increase Efficiency
- DC16 Union
- The Results
- Easy reference and a transparent organization
DC16’s site, including all the resources are now easily navigable and wholly responsive for easy job site reference. Members also have a whole section on where their dues go and the efforts that DC16 undertakes on their behalf. In order to boost pride and a sense of team, Propane devised a strategy that would bridge journeyworkers’ pride in their craft with pride in being part of the DC16 team. Propane was also able to keep the themes of “high performance, high value” throughout all pages so outsider audiences experience the messages of the quality of union work as they navigate to dedicated sections.
