UC’s Office of the President (UCOP) provides prospective UC students with application and admission resources in one place. UCOP needed a new website that not only made the applications and admission information more usable but also provided the unified brand proposition for the entirety of the University of California which is 9 campuses strong.
From exploring campus options and calculating financial aid, to authoring tips for the application itself, students can rely on the admissions site for providing clear guidance on preparing for and applying to UC. Over 200,000 students apply to UC annually using the admissions website. (In the last year, the admissions site had 3.8 million users and 17 million page views.) This makes it the single most viewed site that presents a cohesive view of the mission and purpose of the whole of the University of California.