People tend to underestimate brilliant strategies for a number of reasons – they seem too simple, or it’s something that “just happened” and couldn’t have been planned. Strategic genius is even harder
By Propane - October 9, 2013
Something that Rodney mentioned in the above TED Talk video really resonated with both the skateboarder and the strategist in me – when describing his arsenal of tricks, he called them his content. It
By Propane - September 19, 2013
Gone are the days when brands could simply broadcast their messages to the masses. The power brands that broadcast without first understanding the one-to-one relationships will encounter a minefield filled with consumer voices
By Propane - July 19, 2013