Managing passwords is a pain. Thankfully, Intel Security launched TrueKey, a tool that makes password storage safe and easy. They approached us needing a video to introduce it. And that video needed to resonate with millennials, convincing them to download, use, and buy TrueKey.
OUR WORK | Brand Relevance
The Power of Simple Storytelling
- Create Distinction
- Intel TrueKey
- The Ask
- Create Video for New Security Product
Create Distinction
Highlights
- Concepts
- Storyboards
- Voice-Over Script
- Live Action Shoot
- Global Translations
- Create Distinction
- Intel TrueKey
- The Challenge
- Demonstrate TrueKey’s Value
Our scriptwriters brainstormed and crafted a story that showed how TrueKey works—seamlessly in the background, as you open and close apps or websites. As our lead, we casted a young and approachable woman who resonated with the audience. And we set the video in an AirBnB loft, which was both stylish and on budget.
- Create Distinction
- Intel TrueKey
- The Results
- Global Product Launch
26
languages in over 40 countries
Our U.S.video was so well-received that it was translated into 26 languages. Additionally, it was featured on Intel’s website and YouTube channel in over 40 countries.
