ServiceMax makes cloud-based software to help field service technicians remotely manage contracts, scheduling, and part orders. They came to us for strategic brand messaging and a site experience that would position them as an industry leader, alongside giants like SAP, Oracle, and Salesforce.
OUR WORK | Brand Relevance
Outsmarting B2B Goliaths
- Create Distinction
- ServiceMax
- The Ask
- Craft a Site Experience That Rivals the Big Guys
Create Distinction
Highlights
- Website Redesign
- Out-of-Home Campaign
- Photoshoot
- Video Creative & Production
- Create Distinction
- ServiceMax
- The Challenge
- Build a World-Class Site for a Challenger Brand
We found a massive opportunity the competition missed: emotion. No one in the category used language that was colloquial and empathetic. Knowing emotional storytelling is proven to drive purchases, we applied our storytelling approach to ServiceMax’s messaging and content strategy. Simultaneously, we gave their brand a facelift, giving them a fresh, credible look that made them friendlier and more approachable. In addition, we created OOH and video campaigns to announce the new look at Dreamforce.
- Create Distinction
- ServiceMax
- The Results
- 10% Increase in Lead Quality
10%
increase in enterprise account leads, downloads, & event attendance
The new website launched on-time and on-budget. This led to a huge bump in sales leads, and the new scalability aided their acquisition by GE Digital.
