Thinfilm needed a brand overhaul and a new site. More importantly, they needed their offering redefined to drive awareness and create demand. Founded in 2005, the company owns patents for making extremely thin NFC tags. Embedded in packaging or within products, these chips launch digital experiences with the tap of a smartphone. For the first time in history, Thinfilm planned to woo agency creatives and CPG marketers by showing that their NFC tags drive deep engagement with customers.
OUR WORK | Brand Relevance
Turning a Chipmaker into a Moneymaker
- Create Distinction
- Thinfilm
- The Ask
- Refresh Brand and Website
Create Distinction
Highlights
- Brand Architecture
- Messaging Framework
- Logo Design
- Brand Guidelines
- Custom Illustrations
- Website Design
- Create Distinction
- Thinfilm
- The Challenge
- Create an Engaging Brand Identity
We developed a brand identity with rich illustrations and playful copy, and we applied it to all company collateral. Our strategy team helped target brand marketers by creating a wide-range of use cases that illustrated the consumer experience of using Thinfilm. And the website (2019 targeted launch) gives a new look for this innovative company.
- Create Distinction
- Thinfilm
- The Results
- Set to Transform In-Store Marketing
We leveraged a phased, agile approach to launch their rebrand which allowed them to get results earlier than anticipated.
Rebecca Baker, VP of Program Management
Thinfilm is now positioned to help brand marketers create a new shopping behavior that will standardize how we engage with products pre- and post-purchase.
