Thinfilm needed a brand overhaul and a new site. More importantly, they needed their offering redefined to drive awareness and create demand. Founded in 2005, the company owns patents for making extremely thin NFC tags. Embedded in packaging or within products, these chips launch digital experiences with the tap of a smartphone. For the first time in history, Thinfilm planned to woo agency creatives and CPG marketers by showing that their NFC tags drive deep engagement with customers.