OUR WORK | Community Retention

A Creative Approach to Creative Publishing

Build Loyalty
The Ask
Simplify UX and Drive Sales

Build Loyalty

Blurb is a global platform for creating, printing, and self-publishing books. The Blurb team asked us to redesign their website experience with three goals mind: simple user experience, increased engagement, and more sales.


  • Stakeholder Interviews
  • Roadmapping
  • User Experience
  • Creative Design
  • Development
  • Quality Assurance
Build Loyalty
The Challenge
Bring Humanity to Publishing

Blurb has a varied audience consisting of both casual and professional creatives. During our research, it became clear that website visitors needed inspiration and motivation to finish the self-publishing process.

In addition, Blurb was amidst a monumental technology shift. Formerly a print-based company, they were ready for a digital platform that handled ebooks, print, and website publishing. We needed to help shift user perception from a standalone product to a holistic platform.

Build Loyalty
The Results
Increased Engagement

increase in time spent on site

The new site lifted the brand and increased awareness almost immediately. In addition to time on the site, page views went up 13%, and blog readership increased by 8%.

Thank you

We look forward to working with you on solutions to your business challenges.
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