Community & Retention
Blurb
The Ask
Simplify UX and Drive Sales

Community & Retention

A Creative Approach to Creative Publishing

  • Create Distinction
  • Increase User Traffic
  • Modernize Brand

Blurb is a global platform for creating, printing, and self-publishing books. The Blurb team asked us to redesign their website experience with three goals mind: simple user experience, increased engagement, and more sales.

Highlights

  • Stakeholder Interviews
  • Roadmapping
  • User Experience
  • Creative Design
  • Development
  • Quality Assurance
Community & Retention
Blurb
The Challenge
Bring Humanity to Publishing

Blurb has a varied audience consisting of both casual and professional creatives. During our research, it became clear that website visitors needed inspiration and motivation to finish the self-publishing process.

In addition, Blurb was amidst a monumental technology shift. Formerly a print-based company, they were ready for a digital platform that handled ebooks, print, and website publishing. We needed to help shift user perception from a standalone product to a holistic platform.

Community & Retention
Blurb
The Results
Increased Engagement
7.5%

increase in time spent on site

The new site lifted the brand and increased awareness almost immediately. In addition to time on the site, page views went up 13%, and blog readership increased by 8%.

Thank you

We look forward to working with you on solutions to your business challenges.
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