Blurb is a global platform for creating, printing, and self-publishing books. The Blurb team asked us to redesign their website experience with three goals mind: simple user experience, increased engagement, and more sales.
OUR WORK | Community Retention
A Creative Approach to Creative Publishing
- Build Loyalty
- Blurb
- The Ask
- Simplify UX and Drive Sales
Build Loyalty
Highlights
- Stakeholder Interviews
- Roadmapping
- User Experience
- Creative Design
- Development
- Quality Assurance
- Build Loyalty
- Blurb
- The Challenge
- Bring Humanity to Publishing
Blurb has a varied audience consisting of both casual and professional creatives. During our research, it became clear that website visitors needed inspiration and motivation to finish the self-publishing process.
In addition, Blurb was amidst a monumental technology shift. Formerly a print-based company, they were ready for a digital platform that handled ebooks, print, and website publishing. We needed to help shift user perception from a standalone product to a holistic platform.
- Build Loyalty
- Blurb
- The Results
- Increased Engagement
7.5%
increase in time spent on site
The new site lifted the brand and increased awareness almost immediately. In addition to time on the site, page views went up 13%, and blog readership increased by 8%.
