OUR WORK | Brand Relevance

Trained to Sell

Create Distinction: Intel Best Buy

The Ask: Teach Sales Teams to Sell Sub-Brand

Create Distinction

If you’ve ever been to a big box retail store, you know the floor room staff doesn’t always have the answer you’re looking for. Intel, the world’s largest chip maker, knows this, too. For them, employee education is a huge hurdle when it comes to computer sales. Employee product orientations can have short-term impact, but you need to instill learning and understanding over the long haul.

Highlights:

Immersive Liquid Layout
Digital Asset Management
Gamified Scoring System
Google Earth Performance Analytics
Dynamic Vehicle Wraps

Create Distinction: Intel Best Buy

The Challenge: Educate and Motivate Sales Teams

Employee learning and understanding is about creating a culture that sparks employees’ curiosity and motivates them to learn about products autonomously. That way, they can make quality recommendations to customers, and customers go home happy. We armed Best Buy managers and Intel representatives with a real-time reporting tool that maps sales figures and employee education progress and performance.