Redefining a Household Name for a New Era

  • Automotive
  • Strategy
  • Web & Mobile
LoJack, the leader in Stolen Vehicle Recovery, wanted a new digital presence to unveil their new brand and launch two new products.


Our focus was on refreshing an aging brand for the internet of things (IoT) era while introducing new products and a new mobile app to two main audiences: end consumers and car dealers.  


We streamlined all messaging and created a modern graphic style that appealed to all car owners and dealers. Leveraging the original LoJack Stolen Vehicle messaging, we introduced SureDrive, a mobile app, as a new way to provide peace of mind to millions of customers.


Success! The site was launched in a tight timeframe with a completely new brand look and feel. All legacy content and products were accounted for in a fully responsive, multi-screen experience. LoJack was incredibly satisfied and has approached Propane to design their new dealer point-of-sale app.

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