LoJack, the leader in stolen vehicle recovery, needed a digital presence to match their new brand and announce new products. Our goal was to reimagine this aging brand for the IoT (internet of things) era. And our focus was a new mobile app for a split audience segment: car dealers and consumers.
OUR WORK | Customer Experience
Adding Polish to an Industry Leader
- Generate Interest
- LoJack
- The Ask
- Modernize the Brand and Create an iPad App
Generate Interest
Highlights
- Website Redesign
- Partner Portal
- Dealer Toolkit
- Mobile Sales App
- Generate Interest
- LoJack
- The Challenge
- Revamp an Old Site to Match LoJack’s Innovative Core
We streamlined messaging and created a modern graphic style that appealed to everyone—buyers and dealers. The legacy content, including former products, was accounted for in a fully-responsive, easy-to-navigate website. Finally, we designed and built a mobile sales app to support dealers selling LoJack products.
- Generate Interest
- LoJack
- The Results
- New Website Launched; Mobile Sales App Used by 200+ Dealerships
The refreshed digital presence mirrors the exciting and engaging vision we have for LoJack.
Nadine Traboulsi, VP of Corporate Marketing
LoJack loved their new website so much, they asked us to design and build a mobile sales application. We finished the app and it’s now in-use at 200+ dealerships.
