Customer Engagement
CalAmp
The Ask
Shift Website from Products to Solutions

Customer Engagement

A Breakthrough in Digital Strategy

  • Launch Product
  • Modernize Brand
  • Update Technology

CalAmp was changing their business, and they needed us to design a world-class online experience. The goal was to showcase their past, present, and future. And with hundreds of products, they needed to move their audience from buying black box tracking devices to industry-specific SaaS solutions.

Highlights:

  • Information Architecture
  • Content Strategy
  • Website Redesign
  • Development & QA
  • CMS Documentation & Training
Customer Engagement
CalAmp
The Challenge
Launch a Phased Website Redesign

We had a tight budget and an even tighter deadline. Respecting those factors, we decided on a phased production approach. Our design teams brought the “always connected” brand front and center. And we rounded it out by adding beauty and nuance to the website.

Customer Engagement
CalAmp
The Results
IoT Solutions Online

Our partnership with Propane has enabled us to realize a digital transformation and to enable a rich online content experience for our customers, partners, and investors.

Nadine Traboulsi, VP of Corporate Marketing

Phase One launched in time to generate interest at the Mobile World Congress in Barcelona. The full website redesign was complete just two months later.

Thank you

We look forward to working with you on solutions to your business challenges.
You'll hear from us shortly.

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