CalAmp was changing their business, and they needed us to design a world-class online experience. The goal was to showcase their past, present, and future. And with hundreds of products, they needed to move their audience from buying black box tracking devices to industry-specific SaaS solutions.
OUR WORK | Customer Experience
A Breakthrough in Digital Strategy
- Generate Interest
- CalAmp
- The Ask
- Shift Website from Products to Solutions
Generate Interest
Highlights:
- Information Architecture
- Content Strategy
- Website Redesign
- Development & QA
- CMS Documentation & Training
- Generate Interest
- CalAmp
- The Challenge
- Launch a Phased Website Redesign
We had a tight budget and an even tighter deadline. Respecting those factors, we decided on a phased production approach. Our design teams brought the “always connected” brand front and center. And we rounded it out by adding beauty and nuance to the website.
- Generate Interest
- CalAmp
- The Results
- IoT Solutions Online
Our partnership with Propane has enabled us to realize a digital transformation and to enable a rich online content experience for our customers, partners, and investors.
Nadine Traboulsi, VP of Corporate Marketing
Phase One launched in time to generate interest at the Mobile World Congress in Barcelona. The full website redesign was complete just two months later.
