In 2014, Fast Company named Telltale Games one of the World’s Most Innovative Companies. And Metacritic honored them as the #2 Content Publisher in 2016. Any time TellTale released a game, it was snatched up instantly by hardcore fans. But outside growth was limited due to the hybrid nature of their products, which were part-game, part-TV show. To expand their market share, they implemented sharp storytelling fueled by incredible artwork and modern animation. Telltale saw an opportunity to disrupt the industry, so they approached us to create a killer website that would scale with their company offerings.
OUR WORK | Customer Experience
A Game Plan for Disruption
- Generate Interest
- Telltale Games
- The Ask
- Refresh Brand and Website
Generate Interest
Highlights
- Brand Architecture
- Messaging Framework
- Content Strategy
- Information Architecture
- Experience Design
- Account Management Design
- Generate Interest
- Telltale Games
- The Challenge
- Help a Company Shift Categories
We researched businesses outside the gaming industry and looked at leading entertainment brand content by HBO and Netflix. Instead of filtering by interest, their secret was showcasing popular shows in the site heroes. So we took that concept with a grain of salt and infused it into Telltale’s new site. We created a template that was flexible enough to host videos, blog posts, and game updates, while motivating users to stick around and return for more.
- Generate Interest
- Telltale Games
- The Results
- A memorable site that kept users coming back.
Our experience leveraged the recognizable UX patterns from HBO and Netflix to help encourage repeat season content buying. We don’t always have to reinvent the wheel, we just need to know how to create solutions that encourage the right behavior.
Neil Chaudhari, Chief Experience Officer
We launched the new Telltale site along with the release of their new Batman game to capitalize on gamers.
