Kaiser Permanente’s “Thrive” campaign was a hit. Since its launch in 2004, the campaign had been widely recognized by consumers. But KP’s website was outdated and needed to be updated quickly because a traffic spike was near. Our deadline was only 11 weeks out. We needed new content and features to encourage repeat visits. And we also needed to house a huge asset collection from a variety of departments.
OUR WORK | Brand Relevance
Care for an Ailing Website
- Create Distinction
- Kaiser Permanente (Thrive)
- The Ask
- Update Website to Match Advertising Campaign
Create Distinction
Highlights:
- User Journeys
- Content Strategy
- User Interface Design
- Web Development
- Create Distinction
- Kaiser Permanente (Thrive)
- The Challenge
- Simplify the User Journey
We created four separate campaign tracks. Each one highlighted content for user types and featured marketing tools such as calculators, doctor finders, and recipe engines. The copy was formatted in a strategic, modular way so it was easily adjustable according to website analytics.
- Create Distinction
- Kaiser Permanente (Thrive)
- The Results
- Significant Customer Awareness
30%
boost in brand consideration
The Thrive website boosted brand consideration, won multiple awards in health care design, and provided a new benchmark for KP’s entire digital portfolio.
