Grand Rounds is the authority on providing medical second opinions. They offer employees and families the technology, information, and support needed to make treatment decisions. Grand Rounds came to us, though, asking for our opinion. The goal was to improve their brand messaging and website design.
OUR WORK| Customer Experience
A Stronger Brand: Just What the Doctor Ordered
- Generate Interest
- Grand Rounds
- The Ask
- Clarify Value Propositions and Messaging Strategy
Generate Interest
Highlights
- Background Research
- Audience Segmentation
- Brand Architecture
- Messaging Matrix
- Website Design
- WordPress Development
- Generate Interest
- Grand Rounds
- The Challenge
- Balance Everyone’s Needs
Given the mixed audience, we had to balance the needs of employers, patients, and doctors. So we presented a messaging architecture that aligned their core message with each audience, and established a digital roadmap to roll it out. We offered a tool that could calculate ROI for HR professionals, and added another that showcased specialist inventory.
- Generate Interest
- Grand Rounds
- The Results
- Series-C Funding Secured
$55M
in series-C funding
After the brand and website launch, Grand Round secured another round of funding which helped the company grow dramatically.
We loved the design and brand thinking. Perfect timing as we scaled the business.
Evan Richardson, SVP Medical Networks
