Customer Engagement
Grand Rounds
The Ask
Clarify Value Propositions and Messaging Strategy

Customer Engagement

A Stronger Brand: Just What the Doctor Ordered

  • Increase Sales
  • Launch Product
  • Modernize Brand

Grand Rounds is the authority on providing medical second opinions. They offer employees and families the technology, information, and support needed to make treatment decisions. Grand Rounds came to us, though, asking for our opinion. The goal was to improve their brand messaging and website design.

Highlights

  • Background Research
  • Audience Segmentation
  • Brand Architecture
  • Messaging Matrix
  • Website Design
  • WordPress Development
Customer Engagement
Grand Rounds
The Challenge
Balance Everyone’s Needs

Given the mixed audience, we had to balance the needs of employers, patients, and doctors. So we presented a messaging architecture that aligned their core message with each audience, and established a digital roadmap to roll it out. We offered a tool that could calculate ROI for HR professionals, and added another that showcased specialist inventory.

Customer Engagement
Grand Rounds
The Results
Series-C Funding Secured
$55M

in series-C funding

After the brand and website launch, Grand Round secured another round of funding which helped the company grow dramatically.

We loved the design and brand thinking. Perfect timing as we scaled the business.

Evan Richardson, SVP Medical Networks

Thank you

We look forward to working with you on solutions to your business challenges.
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