Clarify’s medical devices are revolutionizing treatment for patients with psoriasis, eczema, and vitiligo. The devices help patients bypass painful and expensive hospital treatments with at-home alternatives. Clarify’s inventive, handheld device lets these patients self-treat using ultraviolet light therapy. But Clarify’s investors needed proof that patients were interested. In turn, Clarify needed a product launch for when FDA approval was met.
OUR WORK | Customer Experience
Lift Product Sales Through Experience Design
- Generate Interest
- Clarify Medical
- The Ask
- Get 1,000 Product Reservations
Generate Interest
Highlights
- Go-to-Market Strategy
- Messaging Framework
- Digital Marketing Roadmap
- Custom Photoshoot
- Digital Ad Campaign
- Social Media Calendar
- Social Media Content
- Website Design
- E-Commerce Development
- Generate Interest
- Clarify Medical
- The Challenge
- Sell Product Benefits to Patients
We had to pre-sell a new, unapproved medical product to a hyper-selective community. That’s tough. But we pulled it off by building a messaging structure, website, and digital ad campaign tailored to patient needs. And we focused on how the device would directly improve their lives.
- Generate Interest
- Clarify Medical
- The Results
- Reservation Goal Exceeded
1k+
Product Reservations in the First 90 Days
We helped Clarify Medical get 1,000+ presales before their product was even FDA-approved. This showed investors the product’s viable interest, and Clarify secured a new round of funding.
