Ninety percent of ER patients don’t need to be there. If they choose Urgent Care instead, the experience is quicker and more affordable. Banner Health needed to get this message out. So we revamped their online experience to help patients navigate among Emergency, Urgent Care, and Nurse hotlines.
OUR WORK | Customer Experience
The Right Care, Right Away
- Generate Interest
- Banner Health
- The Ask
- Educate Patients on Urgent Care
Generate Interest
Highlights
- Research
- Stakeholder Interviews
- Content Strategy
- User Flows
- Visual Design
- Development
- Generate Interest
- Banner Health
- The Challenge
- Guide Patients to Proper Health Care
Most people don’t understand the breadth of services Urgent Care provides. We helped them by building a simple flow that educated them and inspired confidence in their care decisions. Internally, we had our own set of challenges. With a tight deadline and an outside agency involved, we were flexible and efficient enough to get this project done—and done right.
- Generate Interest
- Banner Health
- The Results
- ‘Get Care Now’ Tool Driving Traffic to Urgent Care
27%
increase in Urgent Care patients (first three months)
Our “Get Care Now” tool was featured on the home page, which increased patient traffic to Urgent Care locations. Overall, online reservations for Urgent Care now account for 20% of patients.
The Propane team can navigate complex UX needs, provide creative that has the right amount of push while staying on brand, and employ developers that remain a seamless extension of your IT department. No project is too complex for the Propane team.
Alexandra Morehouse, CMO
