Customer Engagement
Sutter Health
The Ask
Update and Modernize a Large Ecosystem

Customer Engagement

Striking a Healthy Balance

  • Create Distinction
  • Modernize Brand
  • Update Technology

Sutter Health wanted to update and consolidate its online properties. While doing so, they needed to reduce patient confusion and guide them to the right service at the right location. Their complex network included Acute Care hospitals, physician foundations, long-term care centers, cancer centers, a regional hospice organization, and university and research institutes.

Highlights

  • Global Content Strategy
  • Information Architecture
  • 500+ Page Count
  • 21 Use Cases
  • Responsive Design
  • Modular Approach
Customer Engagement
Sutter Health
The Challenge
Create a Content Strategy for a Complex System

We needed website content that was easy to navigate. At the same time, we had to meet local hospital requirements and web accessibility guidelines. In addition, we needed flexible UX/UI to satisfy growing mobile traffic. After valuable input from stakeholders, we found the perfect balance of local and global content, and then defined who was in charge of updates. To finish things off, our UX team created scalable navigation using a modular approach that minimized clicks.

Customer Engagement
Sutter Health
The Results
A Unified Customer Experience
500+

pages in a single experience for 4 foundations, 24 hospitals, 32 urgent care centers

The 500+ page website meets the needs of 21 use cases and unifies previously disparate web properties under a single-branded Sutter Health umbrella.

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