Ocean Mist is the largest grower of fresh artichokes in North America. They asked us to create a new website that appealed to modern, digital-savvy buyers who sought new food content.
OUR WORK | Customer Experience
Artichokes Go Digital
- Generate Interest
- Ocean Mist
- The Ask
- Redesign a Website for Farm-Fresh Artichokes
Generate Interest
Highlights
- Artichokes Featured as Hero Product
- 30+ Other Vegetables Showcased
- Recipe Engine with 400+ Recipes
- Loyalty “Artichoke Club”
- Robust Blog
- WordPress Development
- CMS Training and Documentation
- Generate Interest
- Ocean Mist
- The Challenge
- Modernize a Legacy Agriculture Brand
We created one site featuring the Ocean Mist brand story and full product line. Then we made a second dedicated to the amazing artichoke, filled with beautiful photography and fresh recipes. Visitors could rate recipes, submit their own, or “ask the chef” for advice.
- Generate Interest
- Ocean Mist
- The Results
- Increase in Unique Visitors
75k
unique visitors in the first three months
The website attracted 75,000 unique visitors in just three months; the Artichoke Club has almost 40,000 members; and the brand is stronger than ever.
