GenZe, a subdivision of the manufacturing giant Mahindra, is a scooter and electric bike brand. Their long-term strategy included increasing awareness in the United States, so they unveiled a new, electric scooter at the CES trade show. In tandem, their website needed to inspire visitors with the brand’s promise of clean, urban transportation. The website also needed to convince visitors to buy a scooter, or at least schedule a test ride.
OUR WORK | Customer Experience
Revamping a Site for a Grand Unveil
- Generate Interest
- GenZe
- The Ask
- Introduce Electric Bikes to the U.S. Market
Generate Interest
Highlights
- Competitor Research
- User Research
- Product Launch Strategy
- Website Design
- CMS Development (WordPress)
- Ecommerce Development (Magento)
- Generate Interest
- GenZe
- The Challenge
- Put Butts in Seats
First, we conducted in-depth research and surveyed UX and design trends related to marketing bikes, motorcycles, and cars. Then, our designers created clean visuals and infographics showing the scooter in an iconic, simple way. Our copy team complemented the visuals with playful and compelling headlines that sold the brand values and product benefits. And for flexibility, we future-proofed the content by organizing it to be easily replaceable
- Generate Interest
- GenZe
- The Results
- U.S. Sales Took Off
1500
bikes & 700 scooters sold in first year
The e-commerce site launched in time for CES and, alongside the product itself, was met with favorable reviews. Buzz multiplied around GenZe products, and sales took off from there.
