OUR WORK | Customer Experience

Revamping a Site for a Grand Unveil

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The Ask
Introduce Electric Bikes to the U.S. Market

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GenZe, a subdivision of the manufacturing giant Mahindra, is a scooter and electric bike brand. Their long-term strategy included increasing awareness in the United States, so they unveiled a new, electric scooter at the CES trade show. In tandem, their website needed to inspire visitors with the brand’s promise of clean, urban transportation. The website also needed to convince visitors to buy a scooter, or at least schedule a test ride.


  • Competitor Research
  • User Research
  • Product Launch Strategy
  • Website Design
  • CMS Development (WordPress)
  • Ecommerce Development (Magento)
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The Challenge
Put Butts in Seats

First, we conducted in-depth research and surveyed UX and design trends related to marketing bikes, motorcycles, and cars. Then, our designers created clean visuals and infographics showing the scooter in an iconic, simple way. Our copy team complemented the visuals with playful and compelling headlines that sold the brand values and product benefits. And for flexibility, we future-proofed the content by organizing it to be easily replaceable

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The Results
U.S. Sales Took Off

bikes & 700 scooters sold in first year

The e-commerce site launched in time for CES and, alongside the product itself, was met with favorable reviews. Buzz multiplied around GenZe products, and sales took off from there.

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