OUR WORK | Brand Relevance

Brand Help for a Helpful Brand

Create Distinction
The Ask
Reimagine Absorb’s Branding

Create Distinction

Absorb is a mission-driven company that creates learning management software. They have always had a great product, amazing support staff, and a loyal customer base. The only problem was their brand. It was inconsistent and didn’t match the product quality, therefore it did not effectively target larger accounts. In addition, Absorb’s website was outdated and needed some love.


  • Logo Redesign
  • Brand Guide
  • Website Redesign
  • Print & Out-of-Home
  • Tagline: “Learning. Intelligently crafted.”
  • Tradeshow Booth
  • T-Shirts
Create Distinction
The Challenge
Balance Technology with Humanity

We had to leverage our strategy and design expertise to reimagine the brand. The rebrand had to reflect the product’s reputation and most importantly, the humanity of the fans and support team. Our end-to-end solution included every touchpoint imaginable. We delivered an identity that looked as good as it functioned. And most importantly, we lifted their brand perception through content, tone of voice, and imagery, which helped Absorb land larger enterprise accounts moving forward.

Create Distinction
The Results
30% Increase in Lead Pool

Increase in average lead, opportunity, & account size

After launching at an international conference in Europe, the website received rave reviews from Absorb’s leadership, employees, and customers. To this day, the rebrand continues to drive sales and increase loyalty.

Propane helped us redefine our brand, reimagine our website, and create a host of integrated support materials. We credit (our) success to the consistency and quality of the rebrand.

Mike Eggermont, CEO

Thank you

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