Absorb is a mission-driven company that creates learning management software. They have always had a great product, amazing support staff, and a loyal customer base. The only problem was their brand. It was inconsistent and didn’t match the product quality, therefore it did not effectively target larger accounts. In addition, Absorb’s website was outdated and needed some love.
OUR WORK | Brand Relevance
Brand Help for a Helpful Brand
- Create Distinction
- Absorb
- The Ask
- Reimagine Absorb’s Branding
Create Distinction
Highlights
- Logo Redesign
- Brand Guide
- Website Redesign
- Print & Out-of-Home
- Tagline: “Learning. Intelligently crafted.”
- Tradeshow Booth
- T-Shirts
- Create Distinction
- Absorb
- The Challenge
- Balance Technology with Humanity
We had to leverage our strategy and design expertise to reimagine the brand. The rebrand had to reflect the product’s reputation and most importantly, the humanity of the fans and support team. Our end-to-end solution included every touchpoint imaginable. We delivered an identity that looked as good as it functioned. And most importantly, we lifted their brand perception through content, tone of voice, and imagery, which helped Absorb land larger enterprise accounts moving forward.
- Create Distinction
- Absorb
- The Results
- 30% Increase in Lead Pool
30%
Increase in average lead, opportunity, & account size
After launching at an international conference in Europe, the website received rave reviews from Absorb’s leadership, employees, and customers. To this day, the rebrand continues to drive sales and increase loyalty.
Propane helped us redefine our brand, reimagine our website, and create a host of integrated support materials. We credit (our) success to the consistency and quality of the rebrand.
Mike Eggermont, CEO
