SugarCRM’s brand and website needed a complete overhaul. Using a proprietary Propane method, we discovered they were letting Salesforce control the conversation funnel. With a new strategy and content plan, our client was able to hit the funnels from the top, middle, and bottom.
OUR WORK | Customer Experience
Challenging a Leader with a Bold Strategy
- Generate Interest
- SugarCRM
- The Ask
- Create New Brand Identity & Website
Generate Interest
Highlights
- Brand Strategy
- Brand Architecture
- Personas
- Messaging Matrix
- Logo Update
- Brand Guidelines
- Website Redesign
- SugarCon Event Materials
- Generate Interest
- SugarCRM
- The Challenge
- Lift a Challenger Brand Above the Competition
We positioned SugarCRM as a tenacious, innovative challenger. Our UX team showcased content and features that supported that promise. And our creatives rounded everything out with a rebrand that helped SugarCRM separate themselves from the stale competition.
- Generate Interest
- SugarCRM
- The Results
- SugarCRM’s B2B Awareness Soared
It was a joy to rebrand SugarCRM and position them in the marketplace as a viable alternative to a giant like Salesforce.
Rebecca Baker, VP of Program Management
For the first time, prospects of all sizes recognized SugarCRM as the best enterprise solution.
