BICMD came to Propane with a platform and a roster of the best orthopedic surgeons in the world. Their vision is to connect every patient to the best in class doctors to ensure they can make the best care choices.
What they needed was a way to take this vision to market. Through discovery, strategy, user experience, creative design, and development, Propane crafted everything needed for a successful launch and managed its execution including:
- Brand Identity & Logo
- Brand Positioning + Messaging
- Website - UX, Creative, Development, & SEO
- Social Ad Campaigns (PPC)
- Search Engine Marketing (SEM)
- Measurement & Learning (ROAS)
By the end of the project BICMD launched and reached its target markets, earning revenue through website & platform ecommerce conversions, which were able to be attributed back to its advertising efforts.