OUR WORK | Customer Experience

Shifting Focus to an Enterprise Customer

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Sauce Labs
The Ask
Website redesign for Sauce Labs to increase enterprise sales

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Founded by the creators of the leading code testing framework Selenium, Sauce Labs is the all in one testing cloud for quality assurance in digital experiences. They offer every type of testing a company might need across devices and browsers, all in the cloud.

Sauce Labs was looking to shift their product/solutions story-telling from small and mid-market to enterprise level customers.


  • Embracing executive-level conversations around
  • customer experience (CX)
  • Move from products to platforms stories
  • Restructuring for enterprise from small & mid-market
  • Repositioning through content strategy
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Sauce Labs
The Challenge
Scaling content strategy to address CX needs of enterprise customers

Sauce Labs was created by developers for developers. The past site experience was highly technical, with lots of developer jargon. Selling to an enterprise customer required shifting the focus form product features to enterprise needs and outcomes. The strongest outcome? Improved customer experience.

Testing at its heart is about quality of experience, and quality is the foundation of CX. By shifting the value proposition of Sauce Labs to CX, c-level enterprise customers quickly and easily recognize the value.

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Sauce Labs
The Results
ROI through closing large, enterprise customers.

growth in sign-up traffic within the first 6 months

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