Mathnasium, a leading math tutoring provider with over 1000 franchisees, partnered with Propane to redesign their website and CMS, UX, ContentOps, custom photography, video, and CRM integration to support corporate and franchise needs while maximizing quality leads and maintaining SEO rankings. The solution included a flexible CMS, customizable templates, and a novel administrative solution to enhance collaboration between franchisees and corporate in managing content operations. The visually compelling site featured rich educational and video content to help parents understand how their children could excel in math, strengthening and modernizing the brand.
OUR WORK | Customer Engagement
Math Tutoring Brand: Digital Overhaul to Delight Parents, Students and Franchisees
- Generate Interest
- Mathnasium
- The Ask
- Delight Parents and Students while Serving both Corporate and Franchisee Stakeholders
Generate Interest
Highlights
- CMS Consulting, Implementation, Custom Configuration
- Complex User Permission/Administration Solution
- DevOps, Including Server Admin, Performance, and Data Security
- Visual and Digital Brand Refresh
- Illustration and Motion Graphics
- Custom Content Operations Tooling (Governance, Production, Distribution)
- Responsive Website Engineering
- Custom, Inclusive Photography
- Generate Interest
- Mathnasium
- The Challenge
- Upgrading Outdated Systems and Brand while Meeting Complex Stakeholder Needs
Propane needed to develop an elegant solution to address the core needs of all stakeholder personas while maximizing quality leads (both franchisee/B2B and parent/D2C), maintaining existing SEO rankings (that were outstanding), and evolve the brand by mining human insights and anchoring the brand and design in empathy for parents and fun for students.
On top of that, the large educational site library of 10,000+ pages required a flexible, scalable CMS. We built customizable templates and a novel administrative solution to enhance collaboration between franchisees and corporate in managing content operations.
- Generate Interest
- Mathnasium
- The Results
- Brand, UX and Technology Refresh to Drive User Action
Mathnasium received a visually compelling site built on a new CMS that afforded them flexibility, customizability, scalability, and maximal ease of use.
Parents received rich educational and video content to help them understand how their children could excel in math, no matter whether their goal was excellence or overcoming challenges. Our messaging, illustrations, photography, and videos brought the design to life and strengthened and modernized the brand.
