Generate Interest
Plant Prefab Website
The Ask
Crafting an Engagement Platform to Drive to Drive Sales

Generate Interest

Making Custom Home Building Easy and Accessible

  • Modernize Brand
  • Create Distinction
  • Generate Interest
  • Increase Sales
  • Drive Conversion

Plant Prefab’s award winning, sustainable, and beautiful prefabricated homes are disrupting the design, development, and construction industries. Eco-friendly, ultra efficient, durable, and designed by world renowned architects, Plant Prefab needed a marketing experience that presented their product and services with the same impact that they’re homes have in person.

Propane engaged Plant Prefab to move from an experience that focused on the construction process through large amounts of text to a visually impactful display of their unique value proposition of custom homes, sustainably, durably, and efficiently built.

Highlights:

  • 355% increase in qualified leads
  • 70% decrease in bounce rate
  • Robust CMS powered by Contentful
  • Robust product catalog and customization directory
  • Home Tours w/ Matterport 3D/AR/VR Integration
  • 3D Home Configurator <link to configurator case study>
  • Mid-century Modern Inspired Design Language
Generate Interest
Plant Prefab Website
The Challenge
Refining Brand & Messaging. Positioning for Usability & Impact

The site had to speak to at least three distinct audiences: home buyers, architects and developers -- each with a specific value proposition.

The crux of the challenge was ensuring these audiences quickly understood the difference between Plant’s pre-designed models, custom design services and custom build services, while learning about the unique differentiators of Plant Prefab -- all while showing off the award-winning architecture of their homes.

The experience also had to introduce lead qualification into the lead-gen funnel to ensure the prospects who own land and are ready to spend get the most immediate sales attention, while other interested visitors funnel into a nurture campaign meant to deepen their relationship with Plant Prefab over time.

Generate Interest
Plant Prefab Website
The Results
Increased Qualified Leads, Reduced Bounce, Improved SEO
355%

Increase in qualified leads

The result is a site that brings to life stunning architectural features with cinematic image treatment and modern design. Audiences address their personal needs through simplified journeys. Conversational marketing makes reaching out easy. And audiences connect with the brand promise.

The relaunch of plantprefab.com led to over 3.5x the qualified leads, inspiring desire and aspiration for its audiences through an immersive and exciting, digital-first experience to the custom home buying process.

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