The San Francisco Symphony is having the same issue cultural non-profits are having around the country, flagging attendance. So they came to us seeking a new website. The website needed to attract and compel new audiences to come to the symphony. The site also needed to better educate all audiences about the role of the symphony in the city, so as to better convert donations on the site.
OUR WORK | Customer Experience
Attract new audiences and Increase donations
- Generate Interest
- San Francisco Symphony
- The Ask
- Attract new audiences and increase donations
Generate Interest
Highlights:
- Researched Web Personas
- Information Architecture
- Responsive Design
- Modular Approach
- Streamlined Ticket Flow
- Improved Donation Flow
- Generate Interest
- San Francisco Symphony
- The Challenge
- Opaque Event Discovery and Walls of Text
The website had some usability issues and lackluster design that could be tackled immediately. It was clear the symphony needed clear strategic direction as to how both new and existing audiences would discover events, learn about the experience of the symphony as well as become educated about the institution itself.
- Generate Interest
- San Francisco Symphony
- The Results
- A New Vibrance and Functional Flow
The San Francisco Symphony is excited to launch our reimagined and refreshed San Francisco Symphony website. This great work by Propane simplifies the purchase path for tickets buyers, is mobile friendly, and has a contemporary, fresh feel. The design and user experience was based on Propane's apt brand strategy that truly connects with our audience.
David Chambers, CRO
Propane created new paths to discovery in a series of interactions so people less familiar with the symphony’s offerings could better find events they’ll enjoy. We also promoted the symphony’s values and relevance to all audiences in order to better position web audiences to become symphony donors.
