Strategy

A collection of 28 posts

Strategy

Future of Wellness for Healthcare - Addiction

With addiction being a disease and its treatment firmly in the current purview of healthcare, I wanted to focus on wellness and how our baseline understanding of everyday health will shift with a new conception of addiction.

By Kim-Minh Huberwald - November 10, 2020

Strategy

Future of Wellness for Healthcare - Diet and Nutrition

How will the changing landscape of information change our relationship with food? Since diet is inextricably linked to health and wellness, the healthcare industry must evolve its offerings surrounding diet and nutrition to keep up with health effects and developing consumer expectations.

By Kim-Minh Huberwald - October 14, 2020

Strategy

Future of Wellness for Healthcare - Physical Fitness

You can’t throw a wearable fitness tracker without hitting a gym, home workout system, or an app featuring a personal training these days. Every human with a smartphone has some data about their activity they can choose to take advantage of (or ignore).

By Kim-Minh Huberwald - October 7, 2020

Strategy

Future of Wellness in Healthcare - Mental Wellness

Trends in mental wellness (and our ability to self-manage it) are making their way into our everyday lives.

By Kim-Minh Huberwald - September 30, 2020

Strategy

Future of Wellness for Healthcare - Alternative Medicine

No matter where you land in the debate on the efficacy of alternative medicine there’s no denying the increased popularity of complementary and alternative medicine in the United States.

By Kim-Minh Huberwald - September 25, 2020

User Experience

Top 10 UX Considerations for Digital Healthcare

Digital is unlocking better experiences across the healthcare journey. The common thread we see is a fierce commitment to removing friction, frustration, and pain from the patient experience in an effort to cut through to providing value.

By Alec Ditonto - February 11, 2020

Technology

AI Next Top Model For The Healthcare Industry

Tech companies can create a lot of buzz around AI, a small but significant keyword. However, the industry that is really turning heads with AI is the healthcare industry.

By Neil Chaudhari - August 20, 2019

Digital Agency

Dunkin Donuts: Successful Rebranding in an Evolving Industry

Over the years, Dunkin’ Donuts has expanded consistently, not only due to their focus on providing new and exciting products, but rather through their brand marketing and advertising practices.

By Propane - July 2, 2019

Digital Transformation

Propane Builds Awareness Through Focused Community and Retention Strategies

Rome wasn’t built in a day and neither are digital communities. Taking the time to build a community by engaging with them will undoubtedly drive more leads to your business while also improving your brand loyalty and increasing user retention rates.

By Propane - June 18, 2019

Digital Transformation

EMPLOYEE EXPERIENCE AND DIGITAL WORKFORCE

How companies can improve customer experience outside of simply tailoring the company’s products to the liking of its customers. The first of many key steps is cultivating a specific, yet flexible employee journey and adjusting the employee experience for each role.

By Propane - June 4, 2019

Digital Transformation

5 BUSINESS CHALLENGES AI CAN SOLVE

Artificial Intelligence (AI) is a branch of computer science that enables machines to imitate intelligent human behavior. In short, AI can analyze data, algorithms and programming to perform actions, anticipate problems and learn to adapt to a variety of circumstances with and without supervision.

By Neil Chaudhari - May 21, 2019

Strategy

A PRODUCT CENTRIC APPROACH IS BETTER

For companies to remain flexible and digitization processes to continue to succeed, organizations must move from project-based episodic delivery to continuous integration and delivery. Adopting this type of product-centric model allows organizations to build trust across the organization...

By Propane - May 7, 2019

Digital Agency

WHAT'S BETTER THAN AN RFP?

Fixed bid Request for Proposals (RFPs) are functional for commodities but can pose problems for companies that operate in fast-moving markets where innovation is central to their core growth philosophies. For these innovation-driven organizations, RFPs limit their ability...

By Propane - April 30, 2019

News

HOW DID WALMART CATCH UP TO AMAZON?

Amazon is well known for giving consumers a great user experience on their platforms, but Walmart secured the No. #1 spot on the Fortune 500 list for the sixth year in a row last year; a feat that Amazon has yet to achieve.

By Propane - April 23, 2019

Strategy

It's not only SEO strategy that counts

Many have tried to grapple with optimizing their content while considering the many intricacies that search providers have embedded into their search engine designs. SEO has evolved to the diversified criterion of today’s global myriad of search engine options.

By Propane - February 26, 2019

Digital Agency

5 Reasons to Hire a Digital Experience Agency

Our 5 reasons to hire a digital experience agency come from extensive experience. We've listened to companies from different sectors and, as a digital experience and platform agency based in San Francisco, we are 100% sure that an outside agency can deliver the agility your brand need.

By Neil Chaudhari - January 22, 2019

Strategy

Future of Work: The Shifting Work Culture

The recent changes to the workforce culture have urged C-suite executives to adjust their company culture. Only 12% of executives believe that their companies are driving the “right culture,” we can see that there is a definite disconnection on how modern workplace cultures are currently structured.

By Tom DeSpain - January 8, 2019

Random

Mrs. Claus Steals the Highlight: Christmas with Love

Christmas trees, snow, a sense of good feeling hanging in the air – they’re all signs that Christmas is approaching. There is another sign though which isn’t quite so traditional; Christmas advertising!

By Propane - December 24, 2018

Strategy

To Be, or Not to Be……(cont’d)

Now, here comes the cool part! The future, which has already started, will merge those 3 major aspects of digital marketing, and will use the Internet of Things (IoT) as the tool to collect and distribute the information.

By Tom DeSpain - March 9, 2017

Strategy

To Be, or Not to Be...

Actually, that isn’t the question, but it got your attention. The question is, “What is the future of digital marketing?” This is going to be a two-part blog.

By Tom DeSpain - November 15, 2016

Strategy

The Gooey Customer Divide

The relationship between brands and consumers is about to get a lot gooier. What does that mean? Well, gooey can mean sticky, and when it comes to customers, sticky is good. But gooey

By Propane - December 8, 2014

Strategy

Content strategy vs. content marketing

Content strategy and content marketing. Two phrases that sound very similar, so what’s the difference? Are they truly independent disciplines?Propane partnered with the Content Strategy of San Francisco Bay Area to

By Propane - October 30, 2014

Strategy

Privacy & personalization: finding the sweet spot

We as humans have a natural tendency to feel uneasy when matters are out of our control. As consumers digest more and more disparate pieces of information on the Internet, they become frustrated

By Propane - December 9, 2013

Strategy

The role survival instincts play in digital

“The image of the world around us, which we carry in our head, is just a model. Nobody in his head imagines all the world, government or country. He has only selected concepts,

By Propane - November 21, 2013

Strategy

Tailoring the ecommerce experience

It’s no secret that Amazon has led the pack in online shopping innovation through free and quick shipping, one-click checkout and sweeping consumer reviews. Not impervious to competition, however, even Amazon is

By Propane - November 5, 2013