Customer Experience Strategy

Customer Experience Strategy

Digital technology allows us to serve our customers needs in better and more effective ways than ever before. But it’s not enough to be seamless across your most basic customer interactions. It’s important to understand how your customers experience your brand across every touch point. From marketing and advertising platforms through the shopping or conversion experience and across all stages of adoption and retention, Propane helps you understand what are the core pillars of each part of the experience and identifies the messages and interactions that allow your customers to understand and realize the best of your brand. We can then help you prioritize parts of your customer experience platform and turn these strategies into reality.

Case Studies

Envisioning the Future of Patient Engagement

Banner Health wanted to envision the future of a best-in-class patient engagement experience, far beyond the current offerings in the market. The resulting vision creates a whole ecosystem within the patient portal that helps improve outcomes and increase appointments and retention.
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14 product page designs, 5 life-stage based personas, 3 patient scenario stories

A Cure for Health Care Confusion

Kaiser Permanente asked us to create an online shopping experience featuring their new ACA plans.
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200K applications processed per year

Explore Other Solutions

  • Brand Strategy
  • Brand Purpose
  • Brand Positioning
  • Brand Architecture
  • Messaging/Narrative
  • Naming
  • Go To Market Strategy
  • Market Research and Sizing
  • Logo and Visual Identity Design
  • Innovation Workshops
  • Design Thinking
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  • Websites and Ecommerce Experiences
  • Product Strategy
  • Product & Application Design
  • Design Workshops
  • Product Demos & UX Prototyping
  • Service Design and Strategy
  • User Research & Testing
  • Content Strategy
  • Design Systems
  • Community Marketplaces
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  • Marketing Strategy & Campaign Planning
  • Consumer Target Definition and Segmentation
  • Campaign Creative
  • Media/Digital Planning, Buying and Optimization
  • Editorial Calendars, Distribution Plans
  • Content, Social and Influencer Marketing
  • Video/Film/Motion Content
  • Content Creation
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  • Reporting and Analysis
  • Dashboards
  • Omni-Channel and Multi-Channel Analytics
  • Unified Analytics Ecosystem; (Site, Marketing, Social, Sales Customer and Transaction Data)
  • Marketing Automation and CRM Integration
  • Attribution Analysis
  • ROI and ROAS analysis
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  • Platform & Transformation Roadmaps
  • Technical & CMS Consulting & Workflow Optimization
  • CRM and Marketing Automation Recommendation and Implementation
  • Custom Business Tools
  • Responsive Website Development
  • Ecommerce Website Development
  • Intranets & Internal Platforms
  • Data Centralization
  • Internal Sales Enablement
  • Digital Sales Playbooks
  • Sales Configurators and Visualizers
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We look forward to working with you on solutions to your business challenges.
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