Customer Experience Strategy

Customer Experience Strategy

Digital technology allows us to serve our customers needs in better and more effective ways than ever before. But it’s not enough to be seamless across your most basic customer interactions. It’s important to understand how your customers experience your brand across every touch point. From marketing and advertising platforms through the shopping or conversion experience and across all stages of adoption and retention, Propane helps you understand what are the core pillars of each part of the experience and identifies the messages and interactions that allow your customers to understand and realize the best of your brand. We can then help you prioritize parts of your customer experience platform and turn these strategies into reality.

Case Studies

Envisioning the Future of Patient Engagement

Banner Health wanted to envision the future of a best-in-class patient engagement experience, far beyond the current offerings in the market. The resulting vision creates a whole ecosystem within the patient portal that helps improve outcomes and increase appointments and retention.
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14 product page designs, 5 life-stage based personas, 3 patient scenario stories

A Cure for Health Care Confusion

Kaiser Permanente asked us to create an online shopping experience featuring their new ACA plans.
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200K applications processed per year

Explore Other Solutions

DRIVE CONVERSION

Woo your audience at each stage of the conversation funnel to drive conversion. Empower your sales team with the tools to make it happen.

  • Custom Product Demos
  • Sales Support Applications
  • Creative Training & Motivation
  • Sales Performance Metrics
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GENERATE INTEREST

Good buyer journeys are filled with relevant content across all channels, devices, and locations. We’ll help you build journeys that stay consistent, generate interest, and instigate action.

  • Digital Strategy
  • Website Design & Development
  • Responsive Design
  • Product Design & Development
  • Go-to-Market Strategy & Media Planning
  • Campaign Creation
  • Content & Copy Creation
  • User Research & Testing
  • Measurement, Metrics & Analytics
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CREATE DISTINCTION

By staying consistent, you make your brand more memorable, and that separates you from the competition.

  • Brand Strategy
  • Market Research
  • Brand Workshops
  • Brand Messaging
  • Identity & Collateral
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BUILD LOYALTY

When you give brand loyalists a place to play, they provide valuable insights and ideas.

  • Innovating Community Platforms
  • Customer Journey Mapping
  • Product & Service Design
  • Marketing Automation
  • Customer Experience Strategy
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INCREASE EFFICIENCY

For most technical operation transformations, scale, speed, and spending are the focus. But growth is almost always the primary motivator.

  • Custom Internal Business Tools
  • Complex System Integrations
  • Employee Workflows
  • Development Roadmaps
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Thank you

We look forward to working with you on solutions to your business challenges.
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