There’s an absolute mass of media options today, so staying consistent across touchpoints is both more difficult and more important than ever. By staying consistent, you make your brand more memorable, and that separates you from the competition.
Create Distinction
Brand Relevance
Inspire your audience with clarity, consistency, and courage
Using in-depth research, we’re able to link your business goals with your audience needs. At the same time, we’ll help you find your truth and stand out from the crowd. Your brand must be true to itself and leverage its strengths in a way that no one else can.
Your brand also needs a clear link between goals, strategy, research, and value props. It’s that connective tissue that makes you relevant. People start to understand who you are and what you stand for. And Propane has created unique workshops to help you get there.
Brand Relevance Services
Brand Definitions
Brand Help for a Helpful Brand
Absorb creates learning management software. We reimagined the brand and website.
Read More
30% increase in average lead, opportunity, & account size
Turning a Chipmaker into a Moneymaker
Thinfilm needed a brand overhaul to drive awareness and create demand. We developed a brand identity and website with rich illustrations and playful copy and applied it to all company collateral.
Read More
We leveraged a phased, agile approach to launch their rebrand which allowed them to get results …
Explore Other Solutions
DRIVE CONVERSION
Woo your audience at each stage of the conversation funnel to drive conversion. Empower your sales team with the tools to make it happen.
- Custom Product Demos
- Sales Support Applications
- Creative Training & Motivation
- Sales Performance Metrics
GENERATE INTEREST
Good buyer journeys are filled with relevant content across all channels, devices, and locations. We’ll help you build journeys that stay consistent, generate interest, and instigate action.
- Digital Strategy
- Website Design & Development
- Responsive Design
- Product Design & Development
- Go-to-Market Strategy & Media Planning
- Campaign Creation
- Content & Copy Creation
- User Research & Testing
- Measurement, Metrics & Analytics
CREATE DISTINCTION
By staying consistent, you make your brand more memorable, and that separates you from the competition.
- Brand Strategy
- Market Research
- Brand Workshops
- Brand Messaging
- Identity & Collateral
BUILD LOYALTY
When you give brand loyalists a place to play, they provide valuable insights and ideas.
- Innovating Community Platforms
- Customer Journey Mapping
- Product & Service Design
- Marketing Automation
- Customer Experience Strategy
INCREASE EFFICIENCY
For most technical operation transformations, scale, speed, and spending are the focus. But growth is almost always the primary motivator.
- Custom Internal Business Tools
- Complex System Integrations
- Employee Workflows
- Development Roadmaps