Market Research

Market Research

Propane designs research to let you make business decisions based on insights not assumptions. After assessing your needs, we pinpoint the qualitative and quantitative data that will help best make design decisions and recruit methodologies that will best serve your needs. Our capabilities for understanding product-market fit, identifying opportunities for product and service innovation, and clarifying positioning needs include a wide range of ethnographic research, focus groups, surveys, workshop exercises, in-depth interviews and cognitive walkthroughs. All research projects combine available secondary research with our primary insights. Propane’s research insights differ from larger consulting groups in that we are always looking toward design execution and make sure we translate our findings into applicable, strategic design direction. That, and our nimble team can do the research for a fraction of the cost of the big guys.

Human-Centered Design

Redefining an Institution

San Francisco Symphony’s new brand strategy and website design better positions its relevance for new and existing audiences while the experience design solves many ticket purchase and usability issues.
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"We partnered with Propane to reimagine and refresh the SF Symphony brand and website."

A Cure for Health Care Confusion

Kaiser Permanente asked us to create an online shopping experience featuring their new ACA plans.
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200K applications processed per year

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