Market Research

Market Research

Propane designs research to let you make business decisions based on insights not assumptions. After assessing your needs, we pinpoint the qualitative and quantitative data that will help best make design decisions and recruit methodologies that will best serve your needs. Our capabilities for understanding product-market fit, identifying opportunities for product and service innovation, and clarifying positioning needs include a wide range of ethnographic research, focus groups, surveys, workshop exercises, in-depth interviews and cognitive walkthroughs. All research projects combine available secondary research with our primary insights. Propane’s research insights differ from larger consulting groups in that we are always looking toward design execution and make sure we translate our findings into applicable, strategic design direction. That, and our nimble team can do the research for a fraction of the cost of the big guys.

Case Studies

The Beauty of Engaging Content

Our task was to create digital marketing campaigns for both the AlphaFit and SmartProfile devices and find a way to position both of them.
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15M brushes sold over lifetime

Outsmarting B2B Goliaths

ServiceMax came to us for strategic brand messaging and a website experience that would position them as an industry leader.
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10% Increase in Lead Quality

Explore Other Solutions

DRIVE CONVERSION

Woo your audience at each stage of the conversation funnel to drive conversion. Empower your sales team with the tools to make it happen.

  • Custom Product Demos
  • Sales Support Applications
  • Creative Training & Motivation
  • Sales Performance Metrics
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GENERATE INTEREST

Good buyer journeys are filled with relevant content across all channels, devices, and locations. We’ll help you build journeys that stay consistent, generate interest, and instigate action.

  • Digital Strategy
  • Website Design & Development
  • Responsive Design
  • Product Design & Development
  • Go-to-Market Strategy & Media Planning
  • Campaign Creation
  • Content & Copy Creation
  • User Research & Testing
  • Measurement, Metrics & Analytics
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CREATE DISTINCTION

By staying consistent, you make your brand more memorable, and that separates you from the competition.

  • Brand Strategy
  • Market Research
  • Brand Workshops
  • Brand Messaging
  • Identity & Collateral
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BUILD LOYALTY

When you give brand loyalists a place to play, they provide valuable insights and ideas.

  • Innovating Community Platforms
  • Customer Journey Mapping
  • Product & Service Design
  • Marketing Automation
  • Customer Experience Strategy
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INCREASE EFFICIENCY

For most technical operation transformations, scale, speed, and spending are the focus. But growth is almost always the primary motivator.

  • Custom Internal Business Tools
  • Complex System Integrations
  • Employee Workflows
  • Development Roadmaps
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Thank you

We look forward to working with you on solutions to your business challenges.
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