Sales platforms are powerful, storytelling engines. They resonate with customers, leading to better brand affinity and more conversions.

These platforms also can turn the members of your sales team into subject matter experts. Plus, these platforms can reward your employees by making lead-hunting fun again. That’s where CRMs fall short. If you combine learning management systems (for training) with rewards systems (for incentivizing), you create a platform that motivates internally. In addition, tools like ROI calculators, profile builders, solution designers, and conversation guides can improve prospect engagement and client workshops.