Most advertising is focused on the “push.” But at Propane, we’re more interested in the “pull.” You can’t just push out one-way messages blindly. You must attract, grow, and sustain your community. That’s what creates intrinsic value for your brand. And that’s exactly what a community marketing platform does.

To engage communities, it’s important to identify roles and empower members in the right ways. With this model, communities create valuable solutions for your brand organically. Brands like Apple and Harley Davidson aren’t the only ones with a lock on communities. When done right, community platform data can propel brands into industry leaders.