Customer Journey Mapping

Customer Journey Mapping

Mapping your customer’s emotions and needs across your multiple brand touchpoints and through the conversion/retention funnel can become the launchpad of powerful innovation and efficiency maneuvers alike. Our clients use journey maps to align their teams and identify points of focus for improvement so they can better satisfy their customers.

Propane can launch customer research, visitation & observation research, or stakeholder interview engagements to create customer journey maps. These can be created with as light or deep a research engagement as is possible, but in either case, this powerful tool helps provide a solid foundation for any product and service design that follows.

Case Studies

Striking a Healthy Balance

Sutter Health’s new 500+ page website meets the needs of 21 use cases and unifies previously disparate web properties under a single-branded umbrella.
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500+ pages for 4 foundations and 24 hospitals

Redefining an Institution

The San Francisco Symphony needed a full brand and content strategy in order to better position the symphony and get to the root of flagging attendance and perception issues. The new brand positioning serves as a foundation for the content strategy which outlines the audiences and messaging across every type of digital and analog content type.
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We partnered with Propane to reimagine and refresh the SF Symphony brand and website.

Explore Other Solutions

DRIVE CONVERSION

Woo your audience at each stage of the conversation funnel to drive conversion. Empower your sales team with the tools to make it happen.

  • Custom Product Demos
  • Sales Support Applications
  • Creative Training & Motivation
  • Sales Performance Metrics
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GENERATE INTEREST

Good buyer journeys are filled with relevant content across all channels, devices, and locations. We’ll help you build journeys that stay consistent, generate interest, and instigate action.

  • Digital Strategy
  • Website Design & Development
  • Responsive Design
  • Product Design & Development
  • Go-to-Market Strategy & Media Planning
  • Campaign Creation
  • Content & Copy Creation
  • User Research & Testing
  • Measurement, Metrics & Analytics
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CREATE DISTINCTION

By staying consistent, you make your brand more memorable, and that separates you from the competition.

  • Brand Strategy
  • Market Research
  • Brand Workshops
  • Brand Messaging
  • Identity & Collateral
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BUILD LOYALTY

When you give brand loyalists a place to play, they provide valuable insights and ideas.

  • Innovating Community Platforms
  • Customer Journey Mapping
  • Product & Service Design
  • Marketing Automation
  • Customer Experience Strategy
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INCREASE EFFICIENCY

For most technical operation transformations, scale, speed, and spending are the focus. But growth is almost always the primary motivator.

  • Custom Internal Business Tools
  • Complex System Integrations
  • Employee Workflows
  • Development Roadmaps
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Thank you

We look forward to working with you on solutions to your business challenges.
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