Identity & Collateral

Identity & Collateral

From logo design exploration to graphic motifs, our designers know how to translate brand strategy into impressive, bold reflections of your brand personality. We start with mood boards then we get into a foundational design where you can see a few different ways of how your brand starts to come to life. After that we can develop color palettes, photographic, typographic, voice and tone guidelines to ensure consistency across your visual systems and content.

Propane can then extend that identity to a wide range of collateral types including signage, stationery, sales materials, items and environments/conference booths.

When it comes to logo design Propane ensures you have a distinct, ownable logo that defines your brand. We begin with a number of black and white studies and iterate on your favorites. We then do color versions based on your chosen design and explore ideas like gradient and 3D design. We understand all the ways in which you hope to use your logo and Propane ensures your teams have the logo versions you need to be successful in all your applications.

Case Studies

Brand Help for a Helpful Brand

Absorb creates learning management software. We reimagined the brand and website.
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30% increase in average lead, opportunity, & account size

Turning a Chipmaker into a Moneymaker

Thinfilm needed a brand overhaul to drive awareness and create demand. We developed a brand identity and website with rich illustrations and playful copy and applied it to all company collateral.
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We leveraged a phased, agile approach to launch their rebrand which allowed them to get results …

Explore Other Solutions


By staying consistent, you make your brand more memorable, and that separates you from the competition.

  • Brand Strategy
  • Naming
  • Rebrands & Rebranding
  • Brand Workshops
  • Brand Architecture
  • Brand Messaging
  • Identity & Collateral
  • Market Research


Good buyer journeys are filled with relevant content across all channels, devices, and locations. We’ll help you build journeys that stay consistent, generate interest, and instigate action.

  • Digital Strategy
  • Website Design & Development
  • Responsive Design
  • Product Design & Development
  • Go-to-Market Strategy & Media Planning
  • Campaign Creation
  • Content & Copy Creation
  • User Research & Testing
  • Measurement, Metrics & Analytics


Woo your audience at each stage of the conversation funnel to drive conversion. Empower your sales team with the tools to make it happen.

  • Custom Product Demos
  • Sales Support Applications
  • Creative Training & Motivation
  • Sales Performance Metrics


When you give brand loyalists a place to play, they provide valuable insights and ideas.

  • Innovating Community Platforms
  • Customer Journey Mapping
  • Product & Service Design
  • Marketing Automation
  • Customer Experience Strategy


For most technical operation transformations, scale, speed, and spending are the focus. But growth is almost always the primary motivator.

  • Custom Internal Business Tools
  • Complex System Integrations
  • Employee Workflows
  • Development Roadmaps

Thank you

We look forward to working with you on solutions to your business challenges.
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