Identity & Collateral

Identity & Collateral

From logo design exploration to graphic motifs, our designers know how to translate brand strategy into impressive, bold reflections of your brand personality. We start with mood boards then we get into a foundational design where you can see a few different ways of how your brand starts to come to life. After that we can develop color palettes, photographic, typographic, voice and tone guidelines to ensure consistency across your visual systems and content.

Propane can then extend that identity to a wide range of collateral types including signage, stationery, sales materials, items and environments/conference booths.

When it comes to logo design Propane ensures you have a distinct, ownable logo that defines your brand. We begin with a number of black and white studies and iterate on your favorites. We then do color versions based on your chosen design and explore ideas like gradient and 3D design. We understand all the ways in which you hope to use your logo and Propane ensures your teams have the logo versions you need to be successful in all your applications.

Case Studies

Brand Help for a Helpful Brand

Absorb creates learning management software. We reimagined the brand and website.
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30% increase in average lead, opportunity, & account size

Turning a Chipmaker into a Moneymaker

Thinfilm needed a brand overhaul to drive awareness and create demand. We developed a brand identity and website with rich illustrations and playful copy and applied it to all company collateral.
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We leveraged a phased, agile approach to launch their rebrand which allowed them to get results …

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