Identity & Collateral

Identity & Collateral

From logo design exploration to graphic motifs, our designers know how to translate brand strategy into impressive, bold reflections of your brand personality. We start with mood boards then we get into and foundational design where you can see a few different ways of how your brand starts to come to life. After that we can develop color palettes, photographic, typographic, voice and tone guidelines to ensure consistency across your visual systems and content.

Propane can then extend that identity to a wide range of collateral types including signage, stationery, sales materials, items and environments/conference booths.

When it comes to logo design Propane ensures you have a distinct, ownable logo that defines your brand. We begin with a number of black and white studies and iterate on your favorites. We then do color versions based on your chosen design and explore ideas like gradient and 3D design. We understand all the ways in which you hope to use your logo and Propane ensures your teams have the logo versions you need to be successful in all your applications.

Human-Centered Design

Redefining an Institution

San Francisco Symphony’s new brand strategy and website design better positions its relevance for new and existing audiences while the experience design solves many ticket purchase and usability issues.
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"We partnered with Propane to reimagine and refresh the SF Symphony brand and website."

A Cure for Health Care Confusion

Kaiser Permanente asked us to create an online shopping experience featuring their new ACA plans.
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200K applications processed per year

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We look forward to working with you on solutions to your business challenges.
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