Brand Strategy

Brand Strategy

Many businesses underestimate the importance of brand. Your brand is more than your logo and colors, your brand is the perception of everyone who comes into contact with your business at every touch point. It exists to focus your messaging, align your teams and differentiate you amongst your competition. We have refined a brand strategy practice over the years that creates a strong brand foundation for value proposition articulation, corporate messaging, copywriting as well as all creative and design.

To connect all these dots successfully we have created brand workshops that we can conduct on site allowing our clients to engage all necessary stakeholders and drive alignment from the top down, as well as horizontally across business lines. We help you position effectively within your market and give you the framework to express your value far outside of the projects you have commissioned with us. A strong brand foundation can help provide direction across all your brand touchpoints including marketing, advertising, customer experience, offers & programs, employee experience, product and pr.

Human-Centered Design

Redefining an Institution

San Francisco Symphony’s new brand strategy and website design better positions its relevance for new and existing audiences while the experience design solves many ticket purchase and usability issues.
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"We partnered with Propane to reimagine and refresh the SF Symphony brand and website."

A Cure for Health Care Confusion

Kaiser Permanente asked us to create an online shopping experience featuring their new ACA plans.
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