During Propane’s brand workshops, your whole team gets to become a part of brand building. The ½ day to full day workshops are designed to build alignment and excitement as a clear vision is co-created. This process ensures opportunity for wide participation so your brand can best reflect the insights of those who best understand your customers, employees, partners and business strategies.
Our exercises are fun, engaging and designed to elicit what your core values are as a company. You’ll be able to brainstorm ideas based on your desired company perception, get up and move in metaphor exercises where you can explore brand personality, and talk about what brands in other verticals move you.
We leverage insights gleaned in these workshops in concert with our landscape and market research to apply your values, goals, strengths and differentiators to the brand frameworks we determine work best for your organization.