Brand Workshops

Brand Workshops

During Propane’s brand workshops, your whole team gets to become a part of brand building. The ½ day to full day workshops are designed to build alignment and excitement as a clear vision is co-created. This process ensures opportunity for wide participation so your brand can best reflect the insights of those who best understand your customers, employees, partners and business strategies.

Our exercises are fun, engaging and designed to elicit what your core values are as a company. You’ll be able to brainstorm ideas based on your desired company perception, get up and move in metaphor exercises where you can explore brand personality, and talk about what brands in other verticals move you.

We leverage insights gleaned in these workshops in concert with our landscape and market research to apply your values, goals, strengths and differentiators to the brand frameworks we determine work best for your organization.

Case Studies

The Beauty of Engaging Content

Our task was to create digital marketing campaigns for both the AlphaFit and SmartProfile devices and find a way to position both of them.
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15M brushes sold over lifetime

Redefining an Institution

The San Francisco Symphony needed a full brand and content strategy in order to better position the symphony and get to the root of flagging attendance and perception issues. The new brand positioning serves as a foundation for the content strategy which outlines the audiences and messaging across every type of digital and analog content type.
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We partnered with Propane to reimagine and refresh the SF Symphony brand and website.

Thank you

We look forward to working with you on solutions to your business challenges.
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