Brand Workshops

Brand Workshops

During Propane’s brand workshops, your whole team gets to become a part of brand building. The ½ day to full day workshops are designed to build alignment and excitement as a clear vision is co-created. This process ensures opportunity for wide participation so your brand can best reflect the insights of those who best understand your customers, employees, partners and business strategies.

Our exercises are fun, engaging and designed to elicit what your core values are as a company. You’ll be able to brainstorm ideas based on your desired company perception, get up and moving in metaphor exercises where you can explore brand personality, and talk about what brands in other verticals move you.

We leverage insights gleaned in these workshops in concert with our landscape and market research to apply your values, goals, strengths and differentiators to the brand frameworks we determine work best for your organization.

Human-Centered Design

Redefining an Institution

San Francisco Symphony’s new brand strategy and website design better positions its relevance for new and existing audiences while the experience design solves many ticket purchase and usability issues.
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"We partnered with Propane to reimagine and refresh the SF Symphony brand and website."

A Cure for Health Care Confusion

Kaiser Permanente asked us to create an online shopping experience featuring their new ACA plans.
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200K applications processed per year

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We look forward to working with you on solutions to your business challenges.
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