Brand Workshops

Brand Workshops

During Propane’s brand workshops, your whole team gets to become a part of brand building. The ½ day to full day workshops are designed to build alignment and excitement as a clear vision is co-created. This process ensures opportunity for wide participation so your brand can best reflect the insights of those who best understand your customers, employees, partners and business strategies.

Our exercises are fun, engaging and designed to elicit what your core values are as a company. You’ll be able to brainstorm ideas based on your desired company perception, get up and move in metaphor exercises where you can explore brand personality, and talk about what brands in other verticals move you.

We leverage insights gleaned in these workshops in concert with our landscape and market research to apply your values, goals, strengths and differentiators to the brand frameworks we determine work best for your organization.

Case Studies

The Beauty of Engaging Content

Our task was to create digital marketing campaigns for both the AlphaFit and SmartProfile devices and find a way to position both of them.
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15M brushes sold over lifetime

Redefining an Institution

The San Francisco Symphony needed a full brand and content strategy in order to better position the symphony and get to the root of flagging attendance and perception issues. The new brand positioning serves as a foundation for the content strategy which outlines the audiences and messaging across every type of digital and analog content type.
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We partnered with Propane to reimagine and refresh the SF Symphony brand and website.

Explore Other Solutions


By staying consistent, you make your brand more memorable, and that separates you from the competition.

  • Brand Strategy
  • Naming
  • Rebrands & Rebranding
  • Brand Workshops
  • Brand Architecture
  • Brand Messaging
  • Identity & Collateral
  • Market Research


Good buyer journeys are filled with relevant content across all channels, devices, and locations. We’ll help you build journeys that stay consistent, generate interest, and instigate action.

  • Digital Strategy
  • Website Design & Development
  • Responsive Design
  • Product Design & Development
  • Go-to-Market Strategy & Media Planning
  • Campaign Creation
  • Content & Copy Creation
  • User Research & Testing
  • Measurement, Metrics & Analytics


Woo your audience at each stage of the conversation funnel to drive conversion. Empower your sales team with the tools to make it happen.

  • Custom Product Demos
  • Sales Support Applications
  • Creative Training & Motivation
  • Sales Performance Metrics


When you give brand loyalists a place to play, they provide valuable insights and ideas.

  • Innovating Community Platforms
  • Customer Journey Mapping
  • Product & Service Design
  • Marketing Automation
  • Customer Experience Strategy


For most technical operation transformations, scale, speed, and spending are the focus. But growth is almost always the primary motivator.

  • Custom Internal Business Tools
  • Complex System Integrations
  • Employee Workflows
  • Development Roadmaps

Thank you

We look forward to working with you on solutions to your business challenges.
You'll hear from us shortly.

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