Digital Strategy

Digital Strategy

Identifying all the ways your department and your company can leverage digital technology is overwhelming without help from a partner like Propane. Whether your goals are to motivate people through a conversion funnel, to engage or spread awareness, your customers’ journey is ripe with digital opportunities. Propane can map your customer experiences and touchpoints, helping you to prioritize the experiences, messages and interactions that will meet your audiences where they are while reaching your business goals.

All of our engagements begin with a roadmapping workshop where our leads glean business context from your entire team. It’s the foundation of each strategy and design project whether we are helping you with

  • Website Design & Development
  • Product Design & Development
  • Innovating Community Platforms
  • Product & Service Design
  • Custom Internal Business Tools
  • Sales Support Applications

Case Studies

A Cure for Health Care Confusion

Kaiser Permanente asked us to create an online shopping experience featuring their new ACA plans.
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200K applications processed per year

Attract new audiences and Increase donations

The San Francisco Symphony came seeking a new website to engage new audiences as well as improve usability and ticket purchase. The new website utilizes the symphony’s new brand principles as foundation for a creative and dynamic web experience.
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The San Francisco Symphony is excited to launch our reimagined and refreshed San Francisco Symphony …

Explore Other Solutions

  • Brand Strategy
  • Brand Purpose
  • Brand Positioning
  • Brand Architecture
  • Messaging/Narrative
  • Naming
  • Go To Market Strategy
  • Market Research and Sizing
  • Logo and Visual Identity Design
  • Innovation Workshops
  • Design Thinking
See Our Work

  • Websites and Ecommerce Experiences
  • Product Strategy
  • Product & Application Design
  • Design Workshops
  • Product Demos & UX Prototyping
  • Service Design and Strategy
  • User Research & Testing
  • Content Strategy
  • Design Systems
  • Community Marketplaces
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  • Marketing Strategy & Campaign Planning
  • Consumer Target Definition and Segmentation
  • Campaign Creative
  • Media/Digital Planning, Buying and Optimization
  • Editorial Calendars, Distribution Plans
  • Content, Social and Influencer Marketing
  • Video/Film/Motion Content
  • Content Creation
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  • Reporting and Analysis
  • Dashboards
  • Omni-Channel and Multi-Channel Analytics
  • Unified Analytics Ecosystem; (Site, Marketing, Social, Sales Customer and Transaction Data)
  • Marketing Automation and CRM Integration
  • Attribution Analysis
  • ROI and ROAS analysis
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  • Platform & Transformation Roadmaps
  • Technical & CMS Consulting & Workflow Optimization
  • CRM and Marketing Automation Recommendation and Implementation
  • Custom Business Tools
  • Responsive Website Development
  • Ecommerce Website Development
  • Intranets & Internal Platforms
  • Data Centralization
  • Internal Sales Enablement
  • Digital Sales Playbooks
  • Sales Configurators and Visualizers
See Our Work

Thank you

We look forward to working with you on solutions to your business challenges.
You'll hear from us shortly.

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