Digital Strategy

Digital Strategy

Identifying all the ways your department and your company can leverage digital technology is overwhelming without help from a partner like Propane. Whether your goals are to motivate people through a conversion funnel, to engage or spread awareness, your customers’ journey is ripe with digital opportunities. Propane can map your customer experiences and touchpoints, helping you to prioritize the experiences, messages and interactions that will meet your audiences where they are while reaching your business goals.

All of our engagements begin with a roadmapping workshop where our leads glean business context from your entire team. It’s the foundation of each strategy and design project whether we are helping you with

  • Website Design & Development
  • Product Design & Development
  • Innovating Community Platforms
  • Product & Service Design
  • Custom Internal Business Tools
  • Sales Support Applications

Case Studies

A Cure for Health Care Confusion

Kaiser Permanente asked us to create an online shopping experience featuring their new ACA plans.
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200K applications processed per year

Attract new audiences and Increase donations

The San Francisco Symphony came seeking a new website to engage new audiences as well as improve usability and ticket purchase. The new website utilizes the symphony’s new brand principles as foundation for a creative and dynamic web experience.
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The San Francisco Symphony is excited to launch our reimagined and refreshed San Francisco Symphony …

Explore Other Solutions

DRIVE CONVERSION

Woo your audience at each stage of the conversation funnel to drive conversion. Empower your sales team with the tools to make it happen.

  • Custom Product Demos
  • Sales Support Applications
  • Creative Training & Motivation
  • Sales Performance Metrics
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GENERATE INTEREST

Good buyer journeys are filled with relevant content across all channels, devices, and locations. We’ll help you build journeys that stay consistent, generate interest, and instigate action.

  • Digital Strategy
  • Website Design & Development
  • Responsive Design
  • Product Design & Development
  • Go-to-Market Strategy & Media Planning
  • Campaign Creation
  • Content & Copy Creation
  • User Research & Testing
  • Measurement, Metrics & Analytics
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CREATE DISTINCTION

By staying consistent, you make your brand more memorable, and that separates you from the competition.

  • Brand Strategy
  • Market Research
  • Brand Workshops
  • Brand Messaging
  • Identity & Collateral
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BUILD LOYALTY

When you give brand loyalists a place to play, they provide valuable insights and ideas.

  • Innovating Community Platforms
  • Customer Journey Mapping
  • Product & Service Design
  • Marketing Automation
  • Customer Experience Strategy
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INCREASE EFFICIENCY

For most technical operation transformations, scale, speed, and spending are the focus. But growth is almost always the primary motivator.

  • Custom Internal Business Tools
  • Complex System Integrations
  • Employee Workflows
  • Development Roadmaps
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Thank you

We look forward to working with you on solutions to your business challenges.
You'll hear from us shortly.

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