Measurement, Metrics & Analytics

Measurement, Metrics & Analytics

The right metrics, analytics, and measurement strategies are the keys to improving customer experience, optimizing your marketing performance, and increasing your competitive advantage. Without them, you’re on a journey without a map. With them you’re on a journey to meeting all of your business objectives.

At Propane we help you measure return on investment (ROI) and ensure your investment in digital pays for itself over and over, well into the future.

Our process starts with rapid context gathering workshops to understand your business and your customers. Using our gathered insights we strategically create a Measurements & Learning Plan that identifies:

  • Objectives - what your business aims to achieve
  • Goals - measurable results that indicate you’re meeting your objectives
  • Strategies - methods to employ to meet those measurable goals and objectives
  • Metrics - how and what to measure to ensure your strategies are working on time

From here, we can go multiple directions based on your goals and strategies -- it may be enabling your sales team to sell better, your internal teams to work together more efficiently, or even develop net new experiences to engage your customers.


Through our proven process and experiences, we implement analytics tooling, like Google Analytics, Mixpanel, Localytics, and/or others to measure at the right time in the user journey. This ensures your metrics are visible and easily tracked.

Through analysis and measurement, we generate new insights that can lead to further actions to refine and iterate towards your goals and objectives, ultimately ensuring you ROI on your digital projects with Propane.

Case Studies

Brand Help for a Helpful Brand

Absorb creates learning management software. We reimagined the brand and website.
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30% increase in average lead, opportunity, & account size

Outsmarting B2B Goliaths

ServiceMax came to us for strategic brand messaging and a website experience that would position them as an industry leader.
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10% Increase in Lead Quality

Thank you

We look forward to working with you on solutions to your business challenges.
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