Human-centered design and ideal customer experience means putting user needs and context at the center of everything we do. At Propane we do generative and evaluative research to ensure we understand your customers and users and their needs.
Our generative research methods include:
- Focus groups
- Diary studies
- Customer journey mapping
- Kano Model scoring
- Satisfaction-gap analysis and more...
We recommend generative research when you need to better understand your customers’ and users’ current behaviors. It leads to insights that you and we can use to strategically design and develop the right new experiences to achieve your business goals.
When we already have a product experience and want to learn what users think and how they use it, we employ evaluative researching and testing. The methods can be similar, focus groups, surveys, diary studies, interviews, etc. but we also specialize in both moderated and unmoderated usability studies, evaluative satisfaction-gap analysis and more.
With evaluative testing you can reduce risk, save money, improve the experience, and ultimately increase the returns on your investment. Our ideal product design & development process includes evaluative testing to validate strategy, design, and development of your project to ensure it’s always ready to deliver results to both users and your business.