User Research & Testing

User Research & Testing

Human-centered design and ideal customer experience means putting user needs and context at the center of everything we do. At Propane we do generative and evaluative research to ensure we understand your customers and users and their needs.

Our generative research methods include:

  • Focus groups
  • Surveys
  • Diary studies
  • Interviews
  • Customer journey mapping
  • Kano Model scoring
  • Satisfaction-gap analysis and more...

We recommend generative research when you need to better understand your customers’ and users’ current behaviors. It leads to insights that you and we can use to strategically design and develop the right new experiences to achieve your business goals.

When we already have a product experience and want to learn what users think and how they use it, we employ evaluative researching and testing. The methods can be similar, focus groups, surveys, diary studies, interviews, etc. but we also specialize in both moderated and unmoderated usability studies, evaluative satisfaction-gap analysis and more.

With evaluative testing you can reduce risk, save money, improve the experience, and ultimately increase the returns on your investment. Our ideal product design & development process includes evaluative testing to validate strategy, design, and development of your project to ensure it’s always ready to deliver results to both users and your business.

Case Studies

A Cure for Health Care Confusion

Kaiser Permanente asked us to create an online shopping experience featuring their new ACA plans.
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200K applications processed per year

Positioning a Leader

Banner Health wanted to create strong alignment between their key service lines’ operational/clinical strategies and their marketing efforts. Propane was able to provide marketing recommendations for digital platforms, campaign concepts, and direct marketing initiatives as well as service design recommendations across programmatic and operational concerns.
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142 distinct strategies across 5 service lines

Explore Other Solutions


By staying consistent, you make your brand more memorable, and that separates you from the competition.

  • Brand Strategy
  • Naming
  • Rebrands & Rebranding
  • Brand Workshops
  • Brand Architecture
  • Brand Messaging
  • Identity & Collateral
  • Market Research


Good buyer journeys are filled with relevant content across all channels, devices, and locations. We’ll help you build journeys that stay consistent, generate interest, and instigate action.

  • Digital Strategy
  • Website Design & Development
  • Responsive Design
  • Product Design & Development
  • Go-to-Market Strategy & Media Planning
  • Campaign Creation
  • Content & Copy Creation
  • User Research & Testing
  • Measurement, Metrics & Analytics


Woo your audience at each stage of the conversation funnel to drive conversion. Empower your sales team with the tools to make it happen.

  • Custom Product Demos
  • Sales Support Applications
  • Creative Training & Motivation
  • Sales Performance Metrics


When you give brand loyalists a place to play, they provide valuable insights and ideas.

  • Innovating Community Platforms
  • Customer Journey Mapping
  • Product & Service Design
  • Marketing Automation
  • Customer Experience Strategy


For most technical operation transformations, scale, speed, and spending are the focus. But growth is almost always the primary motivator.

  • Custom Internal Business Tools
  • Complex System Integrations
  • Employee Workflows
  • Development Roadmaps

Thank you

We look forward to working with you on solutions to your business challenges.
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