Our process starts with strategy. The Propane strategy team works with you to determine what are the business goals your website is going to support. We then work to understand your audiences and the ways they are going to find your website. Propane then identifies strategies and messages to meet your audiences’ needs at the appropriate stage of their journey within your website experience.
We then move into interaction design, where the website begins to take shape and the strategies work their way into where and how your content is presented. After that, your team and ours will move into the visual design, where you can see your website come to life through bold, rich graphic design, photography, and motion.
Our technical team researches development solutions and works closely with your IT and tech leads to find the optimal CMS, frameworks and integrations that will work for you. We are technology stack agnostic so you can rest assured that we’ve got your business goals and IT needs at the forefront of our consideration.