Go-to-Market Strategy & Media Planning

Go-to-Market Strategy & Media Planning

While Propane does not offer media buying or programmatic desk services, we do provide strategic insight and can develop go-to market plans, identifying how a brand or product should launch, and what channels, messages, and experiences will be compelling for audiences at key touch points along the buyer journey. This strategic work is critical to shaping your investment strategy in media and takes into account your entire media ecosystem, allowing you to attract and nurture customers where they are.

Case Studies

The Beauty of Engaging Content

Our task was to create digital marketing campaigns for both the AlphaFit and SmartProfile devices and find a way to position both of them.
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15M brushes sold over lifetime

Lift Product Sales Through Experience Design

We marketed a new medical product to patients with a skin condition by building a messaging structure, website, and digital ad campaign tailored to patient needs.
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1k+ Product Reservations in the First 90 Days

Explore Other Solutions

  • Brand Strategy
  • Brand Purpose
  • Brand Positioning
  • Brand Architecture
  • Messaging/Narrative
  • Naming
  • Go To Market Strategy
  • Market Research and Sizing
  • Logo and Visual Identity Design
  • Innovation Workshops
  • Design Thinking
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  • Websites and Ecommerce Experiences
  • Product Strategy
  • Product & Application Design
  • Design Workshops
  • Product Demos & UX Prototyping
  • Service Design and Strategy
  • User Research & Testing
  • Content Strategy
  • Design Systems
  • Community Marketplaces
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  • Marketing Strategy & Campaign Planning
  • Consumer Target Definition and Segmentation
  • Campaign Creative
  • Media/Digital Planning, Buying and Optimization
  • Editorial Calendars, Distribution Plans
  • Content, Social and Influencer Marketing
  • Video/Film/Motion Content
  • Content Creation
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  • Reporting and Analysis
  • Dashboards
  • Omni-Channel and Multi-Channel Analytics
  • Unified Analytics Ecosystem; (Site, Marketing, Social, Sales Customer and Transaction Data)
  • Marketing Automation and CRM Integration
  • Attribution Analysis
  • ROI and ROAS analysis
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  • Platform & Transformation Roadmaps
  • Technical & CMS Consulting & Workflow Optimization
  • CRM and Marketing Automation Recommendation and Implementation
  • Custom Business Tools
  • Responsive Website Development
  • Ecommerce Website Development
  • Intranets & Internal Platforms
  • Data Centralization
  • Internal Sales Enablement
  • Digital Sales Playbooks
  • Sales Configurators and Visualizers
See Our Work

Thank you

We look forward to working with you on solutions to your business challenges.
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