Go-to-Market Strategy & Media Planning

Go-to-Market Strategy & Media Planning

While Propane does not offer media buying or programmatic desk services, we do provide strategic insight and can develop go-to market plans, identifying how a brand or product should launch, and what channels, messages, and experiences will be compelling for audiences at key touch points along the buyer journey. This strategic work is critical to shaping your investment strategy in media and takes into account your entire media ecosystem, allowing you to attract and nurture customers where they are.

Case Studies

The Beauty of Engaging Content

Our task was to create digital marketing campaigns for both the AlphaFit and SmartProfile devices and find a way to position both of them.
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15M brushes sold over lifetime

Lift Product Sales Through Experience Design

We marketed a new medical product to patients with a skin condition by building a messaging structure, website, and digital ad campaign tailored to patient needs.
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1k+ Product Reservations in the First 90 Days

Explore Other Solutions

DRIVE CONVERSION

Woo your audience at each stage of the conversation funnel to drive conversion. Empower your sales team with the tools to make it happen.

  • Custom Product Demos
  • Sales Support Applications
  • Creative Training & Motivation
  • Sales Performance Metrics
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GENERATE INTEREST

Good buyer journeys are filled with relevant content across all channels, devices, and locations. We’ll help you build journeys that stay consistent, generate interest, and instigate action.

  • Digital Strategy
  • Website Design & Development
  • Responsive Design
  • Product Design & Development
  • Go-to-Market Strategy & Media Planning
  • Campaign Creation
  • Content & Copy Creation
  • User Research & Testing
  • Measurement, Metrics & Analytics
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CREATE DISTINCTION

By staying consistent, you make your brand more memorable, and that separates you from the competition.

  • Brand Strategy
  • Market Research
  • Brand Workshops
  • Brand Messaging
  • Identity & Collateral
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BUILD LOYALTY

When you give brand loyalists a place to play, they provide valuable insights and ideas.

  • Innovating Community Platforms
  • Customer Journey Mapping
  • Product & Service Design
  • Marketing Automation
  • Customer Experience Strategy
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INCREASE EFFICIENCY

For most technical operation transformations, scale, speed, and spending are the focus. But growth is almost always the primary motivator.

  • Custom Internal Business Tools
  • Complex System Integrations
  • Employee Workflows
  • Development Roadmaps
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Thank you

We look forward to working with you on solutions to your business challenges.
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