Go-to-Market Strategy & Media Planning

Go-to-Market Strategy & Media Planning

While Propane does not offer media buying or programmatic desk services, we do provide strategic insight and can develop go-to market plans, identifying how a brand or product should launch, and what channels, messages, and experiences will be compelling for audiences at key touch points along the buyer journey. This strategic work is critical to shaping your investment strategy in media and takes into account your entire media ecosystem, allowing you to attract and nurture customers where they are.

Human-Centered Design

Redefining an Institution

San Francisco Symphony’s new brand strategy and website design better positions its relevance for new and existing audiences while the experience design solves many ticket purchase and usability issues.
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"We partnered with Propane to reimagine and refresh the SF Symphony brand and website."

A Cure for Health Care Confusion

Kaiser Permanente asked us to create an online shopping experience featuring their new ACA plans.
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